Let us begin at the beginning. Rookie or veteran — no matter. Even the most seasoned blogger needs a refresher from time to time.
1. A UNIQUE URL
2. A UNIQUE FACEBOOK URL
Did you know it is SUPER easy to claim your unique URL for your Facebook fan page? You used to need a minimum of 25 “likes” to claim it but now you can do it at anytime. Not only that, you can change it once if needed. Be sure to use something like your blog name, do not use something obscure no one will find. (P.S. You should always link to your social channels on your blog. And don’t put them halfway down the page under ads!)
3. TWEET TWEET
Twitter is a great research tool, it’s great for networking and branding. Why wouldn’t any blogger use it? If it only drives traffic to your site, it serves a purpose, but it does so much more. Be sure to name yourself with your actual name or your blog name. No one will understand what @PurplePuppy means if your blog is called “All These Recipes!”
4. VISIBLE EMAIL
This is, in fact, my biggest blogger pet peeve. Contact forms stink. Frankly, if a brand rep is building a media list for outreach, and can’t find your email address in 60 seconds, it’s onto the next site.
5. LOOK PRETTY
Back to professionalism. Look the part. Auto-music? Auto-video? Don’t do it. Sparkly animated graphics? Stop. No one will ask you to apologize for posting advertising on your site but think really hard about their placement. Be strategic. Don’t lose sight of your brand when you post about others.
THIS ABOVE ALL. Common sense. And when that fails, ask someone who knows.